As a Realtor, you can log on to your MLS and set up a Listing E-Alert for anyone. Is there anything I can do for you?. The writer recommended saying "I'm an agent now and I need your help.". If you want access to all of them, as well as a plethora of other resources to help you grow and cultivate your SOI, take our online course. Sound good? I was constantly struggling to stay top-of-mind with my past clients and stay connected with potential leads. Send out mailers to your sphere, or use a specialized advertising tool, like Adwerx to increase your online visibility with this particular group. Since some agents have been in the biz for awhile, maybe we can call it "A Prospecting Letter." If you had a really large email list, say 5,000 emails, and 115 of your contacts engaged with the content to some degree, these 115 are the ones you call first. As the leads and referrals start coming in, its important to keep track of each and every one. Thank you for using me as your realtor. Thanks for all the comments! Click on where it says "Audiences" on the left side. Take Advantage of Social Media 3. As a real estate professional, you have a lot of connections and vendors you know and trust. If you know anyone whos thinking of moving any time soon, would you just keep us in mind? Why Is Growing Your SOI So Important for Real Estate Agents? Once you're under Audiences, you can edit "Audience Details" to suit your preferences, narrowing items such as age, location, and even interests. I like this example Jennifer. Check out this great listen on Audible.com. How do you write a client letter to your sphere of influence and past clients? But you do need to step up and own your role as a Realtor which also happens to be the best possible thing you can do for your real estate business. Tips For Preparation 1. You might be surprised to find out that For Sale By Owners (FSBOs) are a great source of leads that you can use to grow your real estate business. With all the talk about working your sphere of influence, 88 programs, organizing a million mailers, spending nights and weekends networking or prospecting, etc., it can be easy to fall into the belief that growing your sphere of influence is hard, time-consuming work. Or, you may want to rent out a special menu for the evening. Here are the four core lead sources that top real estate agents are using in 2023: Watch The Video On Youtube, Read More The Four Core Lead Sources Top Real Estate Agents Are Using In 2023Continue, Email marketing has completely transformed the way I do business as a real estate agent. This takes some time. Almost every CRM has a Listing E-Alert tool now. Because, without you putting your faith and trust in me last yearwell, I wouldn't be writing this email at all! Save my name, email, and website in this browser for the next time I comment. You may be under the impression that phone calls are an annoyance. They may even have some great content ideas. Set aside an hour a day to engage with your SOI on your social media network(s) of choice chances are youre already doing this. So if youre clinging to the belief that your SOI is weak or that you dont have an SOI because youre new to town, are from the wrong side of town, or whatever believe this: Youre not only kidding yourself, youre also leaving piles of cash on the table. Today we are going to give you some next level real estate email templates to use in contacting your sphere of influence (SOI) . As a real estate agent, your sphere of influence (SOI) is made up of the people you are personally connected with who you have a reasonable chance of influencing with your real estate expertise. If you dont already have a strong following, send a quick email to your SOI inviting them to connect on Snapchat to see behind the scenes updates from your adventures in real estate. The idea behind the " Let's get acquainted" letters is to reach out to others who serve your prospective . It posts your ad and provides a messenger link for the recipients so they can message you directly. These could be people who know a lot of homeowners, such as roofers or maintenance pros, they could be the heads of your kids PTA, or even just the natural extroverts in your friend and family circles. Here's a sample: Dear (friend, client from a former business, former boss, etc.) A simple email newsletter is an easy marketing tool that may help you decide who to call first if your SOI list is sizable. Script #1 - Recent Clients & Professional Connections, I hope all is well! Whats the first advice given to new real estate agents? Check out our full list of Twitter dos and donts for real estate! You can use variations of this, but the most important thing you can do is to be authentic. How to Nurture Your SOI (+ Free Templates! When you contrast using the MLS for your Listing E-Alerts with using your own agent website for Listing E-Alerts, you can see some pros and cons. Its time to look inward to your database. Why am I sharing this wonderful news with you? One of the most powerful ways of attracting interest and building strong connections is by offering something of value. Real estate is a game of touches You want to find ways to "touch" your SOI members without annoying them. Phone: 205-263-9600 Make sure your Pinterest account includes your SOI contacts by inviting your Facebook friends to connect on Pinterest. Good news! Email: Support@MasterGrabber.com, Beatty Carmichael | All Rights Reserved, Press Submit ONE time and wait for the next page to appear (it takes 20-25 seconds), Beatty is a Christian businessman and consumer marketing expert. The main thing is not to let them forget that youre an agent and youre there to help them. However, there is always something that feels special about holding something from your mailbox. If you choose to implement AI, you may need to upgrade a pay a small fee through your CRM. I especially liked your photos of the latest outing you had at Russian River. In that survey, they have always shown between 78 and 82 percent of all people that purchase a residential home use an agent that they know or that someone they know referred to them. Huh? Heres a sample: Dear (friend, client from a former business, former boss, etc.). Ill be happy to do the research and get back to you quickly. Recent clients and professional connections are always a great place to start.. Cary Property Pros Premier Real Estate, MJ Decorators Workshop LI staging and home decorating - Lynbrook, NY, Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA, Selling Soulfully with Jennifer Allan-Hagedorn, Newsletters - the Difference Between "Meaningful" and "Interesting", More Referrals: Strategies & Tips on Getting More Referrals, Political Pontificating on Facebook - Yea or Nay (, Real Estate The Old Fashioned Way - Life Before Fa, Real Estate the Old Fashioned Way - Face2Face Cont. Beyond the dreaded phone call and advanced social media analytics, theres still a place for traditional mailers. In addition, it might backfire and cause them to never call on you. I like to use Mailbox Power for sending birthday and anniversary gifts to my sphere of influence. Watch the video now. You can buy Brian Icenhowers best-selling book on, contact your SOI members 100 times a year. But if you do it right? For example; Friend, Family, Acquaintance, etc. In real estate, you have to develop a strong relationship with the buyer or seller. RELATED BLOGSNewsletters - Turning Cheese into SOUL(Part 1)Newsletters - Turning Cheese into SOUL (Part 2)Newsletters - the Difference Between "Meaningful" and "Interesting". That way, you stay in the loop on what is happening in the local area. They better like it, or youre going to get blocked! This way, youll be able to: I really think youll find this customer service tool useful since most of my clients already do. coaching programs is right for you? Love your ideas and thanks for the inspiration. Congratulations, Lori! Ask them about the dog. (even though some agents love getting their francise awards) I like to write about what makes my clients happy. (Psst, already a Follow Up Boss user? Unfortunately, theres a lot of really bad advice out there on how to grow your SOI. Its our nature to judge one another and decide how much trust to afford each and every other human we meet. There are a lot of ways you can grow your sphere of influence including networking with other people, taking advantage of social media, and going out of your way to help other people who are in your sphere. Its expected in business. Good stuff, Jennifer. You can do this by adding value coming from contribution and giving them something they want. A form letter! (True Story)Order Your Here! Dear (Name), How are you? You can easily change up that second line to refer back to any relevant life, community, or even social media event. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. Anyone you interact with regularly (even if that just means once every couple of months), for example: your hair stylist, accountant, doctor, dentist, even your bank teller. A few days ago I followed a search link and saw some advice that I thought was terrible. The letter itself is easy, but making it hit pay dirt takes a little out-of-the-box thinking. You may feel overwhelmed or not know where to start in making your phone calls, and this could help you feel better about who you are reaching out to. If you throw a great party, you definitely want to put this to work for you. Real estate letters to clients samples help with R. In it, Jason chats about everything from life with twin toddlers to drinking rum he doesnt even mention the word house until at least 5 minutes into the call. Crafting personalized real estate letters to send to your sphere of influence so that you can get real estate referrals That's an example of the real estate letters you might send to previous clients. 5 simple scripts to reconnect with your sphere Staying in touch with your sphere of influence is the foundation of building and maintaining your business. Now that you know you DO have a sphere of influence, lets take a look at whos in it. But I'm now very curious to know who this "mysterious other" is that you keep mentioning. After youve sent the initial letter, be sure to stay in touch periodically. I have often felt that emails that are being promoted for you to send to your sphere by the Brokerages are to "Spamish", while yours is not. You are coming from contribution and showing them you care right now, especially with all that is going on during the COVID-19 crisis. Here at Icenhower Coaching and Consulting, our coaches are telling our clients to shift. What Is a Sphere of Influence? 1K views, 18 likes, 5 loves, 3 comments, 0 shares, Facebook Watch Videos from Krista Mashore Coaching: Every Friday I answer questions that YOU ask! If theres one SOI pro tip that bears repeating, its this: Never assume.

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