100% PURE
All 100% PURE™ formulations adhere to strict purity standards and will never contain harsh or toxic ingredients. They source their pigments from fruit, vegetables, tea, and cocoa to avoid commonly used FD&C colorants and heavy metal dyes.
All 100% PURE™ formulations adhere to strict purity standards and will never contain harsh or toxic ingredients. They source their pigments from fruit, vegetables, tea, and cocoa to avoid commonly used FD&C colorants and heavy metal dyes.
When companies continually call themselves 'eco-friendly,' it can be tricky to distinguish those businesses that are genuinely eco-friendly, and those that are merely jumping on the environmental bandwagon for green marketing.
Eco-Ratings give you the ability to make better choices when you shop. This rating system considers the following:
How big of an impact this product has as an alternative for a similar generic product?
How affordable is this product in comparison to a similar generic product?
How is the quality of this product in comparison to a similar generic product?
How socially and environmentally responsible is the company?
As part of the initial research, we look at how and where products are typically manufactured. We look into the effects of these products on the local community and environment, the global environment, and the workers who make them. Mostly, we rely on:
