Conscious consumerism entails considering the consequences of your purchases. Is the company environmentally responsible, and is it committed to social equality? Are the purchases you’re making helping or harming the planet? When you feel like your choices can help, fashion, travel beauty, and dining out can become more fulfilling. A recent study found that, although 66% of consumers worldwide are willing to pay more for sustainable goods, their money is not always there.

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Greenwashing is a way to increase sales by saying that a product or company is environmentally friendly when in reality, it’s the exact opposite. They essentially can say they are doing great things for our mother earth but do not have to show any evidence to their statement. By making false promises, companies are making an insane amount of money from deceiving us.

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Even though these fast apparel firms have engaged in various human rights abuses, there are massive humanitarian and environmental costs buried under a high price tag. Let’s look at the environmental problems created by the mass manufacturing of low-cost clothing. Quick fashion is an umbrella word for the rapid phase of translating innovative product trends into clothes on the shop floor.

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Sustainability is generally about managing resources and contributing the world’s resources in terms of good health, safe water, clean air, etc. However, in business, sustainability breaks down to the triple bottom line (TBL) concept. It is used a lot when speaking about sustainable development, and particularly sustainability in business.

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Not everything that says “green” really is, and even if a product carrying this label might be a little better for the environment, it may still be hazardous to you and your family.

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Back in the days when we were children, we learned about environmental issues like the greenhouse effect, ozone layer depletion, and many more. We also learned about the various ways to reduce the impact. While playing our part we grew old and became parents, and left behind the generation where we used to belong. But that doesn’t mean our environment is free from threats. The generation has evolved and so have the environmental issues. It’s hard to predict how deadly plastic pollution is or how many lives are at risk due to insecurity of food and clean water but we do know that threats like these are for real and if we raise our child to be more environmentally responsible, we can count on the new generation to save our planet.

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Whether its clothes or just straws, the price of eco-friendly products are high, eco-minded people have to cover a larger margin than a regular product. It’s no big deal for an individual who could afford expensive eco-friendly products.

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