The rise of conscious consumerism
Conscious consumerism entails considering the consequences of your purchases. Is the company environmentally responsible, and is it committed to social equality? Are the purchases you’re making helping or harming the planet? When you feel like your choices can help, fashion, travel beauty, and dining out can become more fulfilling. A recent study found that, although 66% of consumers worldwide are willing to pay more for sustainable goods, their money is not always there.